Europe editor Richard W. Stevenson said the rebranding is really about going digital and reaching out to readers abroad. “The real driver of what we’re doing is a belief that there is a global, digital audience for the journalism that we do,” Stevenson said in a recent interview at the newspaper’s offices in the La Defense business district west of Paris. He pointed to the goal of converting visitors who get limited free access into paying customers. “Right now, about 10 percent of our digital subscribers are outside of the United States but about 25 or 30 percent of our digital audience comes from the outside the United States,” he said. “Right there, in the gap between people who are subscribers, and regular visitors to our site, there’s an opportunity.” For the launch week, access to the international edition’s website, global.nytimes.com, will be free, Stevenson said. With many print publications facing competition from social media, bloggers, 24-7 international television newscasts and other outlets, the Times Co. has been shucking assets notably The Boston Globe to focus on a core business of becoming an online provider of news, comment, video and multimedia. While the IHT’s circulation has held up relatively well in recent years compared to some print publications, Stevenson said, “the reality is that print across our industry, around the world is a really tough business now.” The International Herald Tribune was the latest incarnation of a newspaper founded in Paris 126 years ago as the European edition of the New York Herald, which was a rival of the Times in the bruising mid-19th century New York newspaper industry. James Gordon Bennett, Jr., son of the founder of the sensationalist and popular Herald, put to use new trans-Atlantic cable just as readers were spreading out by rail and steamship. Over the years, the Herald Tribune became an ink-and-newsprint staple for U.S.
Pretty much anything goes at Comic Con. The more elaborate the better, as people stopped to pose with one another, making friends along the way. Some have been going for years. For others, the 2013 New York Comic Con was a first. Parents brought their kids, and students played hooky from school. An estimated 130,000 people are expected to walk through the Jacob Javits Convention Center in New York City throughout the weekend. That’s a jump from last year’s 116,000 convention-goers. People traveled as far as Hawaii to take it all in. Many celebrities will be sitting on panels and meeting with devoted fans, including William Shatner, Patrick Stewart, Seth Green, Sylvester Stallone, David Duchovny, Gillian Anderson, Sigourney Weaver, actors from “Game of Thrones” and the cast of TV’s “The Walking Dead.” Approximately 700 exhibitors from the publishing, TV, film and comic worlds are on site to get the word out about their projects. Though not as big as San Diego’s Comic Con , the New York convention is definitely growing. Stallone was out and about signing autographs. Saturday will see “The Walking Dead” panel, which will screen new footage from the upcoming season. Also on Saturday, Marvel TV head Jeph Loeb will fill fans in on “Agents of S.H.I.E.L.D,” ABC’s “Avengers” spin-off.